Beginning her journey in 2023 by documenting the transformation of her mouldy rental flat after being made redundant, Bea Elton has since launched her incredible Free Clean programme and built a loyal, highly engaged online following.
Not your typical cleaning creator, Bea is known for her deep-cleaning and transformation-style content. Her Free Cleanprogramme helps applicants in need by transforming their homes, offering crucial support and a fresh start to those in vulnerable or difficult circumstances. Bea regularly highlights the connection between a clean environment and mental well-being, while using her platform to spotlight important social issues. Bea’s inspiring work has caught the attention of major UK brands including AO, Boots, Dyson, and Scrub Daddy—whose sponsorships help fund the materials and resources needed to carry out her free cleans.
With a flair for storytelling, Bea combines cheeky voiceovers with detailed footage of the often challenging environments she takes on. This unique approach has contributed to her remarkable growth, amassing a combined following of over 4.5 million across Instagram, TikTok, YouTube, and Facebook—and the number keeps rising.
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