Johnny K

Johnny K is the Chief Commercial Officer at Versus, the leading platform shaping football’s future and exploring its influence on culture and society. Since joining in 2019, he has been central to the growth of the brand, helping to build a community that bridges sport, music and wider culture, while championing the voices that drive them forward.

Johnny’s career has always sat at the intersection of culture and creativity. He has held roles at The Guardian and Boiler Room, two organisations that have been instrumental in shaping media and youth culture in the UK and beyond. Alongside this, he has worked in music management, guiding the careers of Mercury Prize and MOBO nominated artist Novelist between 2021 and 2023, and now representing rising star Bawo. His work in this space also extends to consultancy, where he continues to advise emerging and established artists on music strategy and creative activations. Johnny’s expertise and influence in music are further recognised through his place on the BRIT Awards voting committee.

A lifelong West Ham supporter, Johnny has combined his professional creativity with his love for football by working with the club on their acclaimed Fans on Film photography series. The project documents the raw emotion, energy and identity of the fanbase, capturing the stories that live in the terraces and travel across the country with the club.
Beyond his professional roles, Johnny has built a powerful personal platform as a storyteller. Across social media, he shares vivid accounts from his childhood, moments of struggle and growth, and the lessons that shaped his outlook on life. His content has gained significant recognition for its honesty and relatability, offering an authentic perspective that resonates across communities. Through these stories, Johnny has created a space that not only entertains but also inspires, showing the value of openness and reflection in connecting people.

At the heart of everything Johnny does is a commitment to representation. He is passionate about elevating diverse voices and providing platforms for new talent, while acting as a role model for young people who want to see how far passion, dedication and authenticity can take them. Whether through football, music, media or storytelling, Johnny continues to create work that connects culture and community, always with an eye on inspiring the next generation.