Calum, a beloved vegan cook, has been delighting audiences since 2019 with his fun and simple plant-based recipes. Driven by a clear mission – to inspire more people to embrace vegan cooking that’s both delicious and nutritious, Calum has grown a social media following of over 382K across various platforms. His debut book, The 20-Minute Vegan, became the best-selling vegan cookbook of 2023 within just six months of release, while his second book, Proper Healthy, topped the Amazon charts within hours of its announcement. Accolades such as nominations for Best Food Creator at the BCreator Awards and Fortnum & Mason’s Content Creator of the Year highlight his significant influence on the food industry.

Known for his high-energy GRWM content, Jay promotes self-expression through his fashion, dance and lifestyle content. Keeping a feel-good energy at the core of his content, he has grown a loyal following across TikTok and Instagram of over 2.7 million followers.

UK talent Lauren Candy is a leading fashion, beauty and lifestyle talent with a dedicated following of over 690,000 across Instagram, TikTok, and YouTube. Lauren boasts an impressive 20.09% conversion rate on affiliate platforms, regularly selling out products within hours of promotion. As the founder of The Candy Club, Lauren has created a unique safe space for women to connect, especially those seeking meaningful friendships. Following the success of multiple UK-based events, she expanded globally by partnering with TruTravels for a Candy Club group trip to Croatia. All 30 spots sold out in just 25 minutes, highlighting her ability to build a deeply engaged community.