Thuy Le is a seasoned beauty and lifestyle content creator who has made an incredible impact in the industry. Originating from a background at the MAC counter, she has excelled not only as a proficient MUA but also as a leading voice in the K-Beauty space. Thuy is known for her humour, authenticity and dynamic energy across TikTok, Instagram, and YouTube.

Tom Prout, also known as “Tom and Fordy The Van” on TikTok, is a creator who has built an engaged community sharing social media content on travel and outdoor adventure. Tom began his journey documenting his solo van life and love for travelling around Cornwall and Devon, finding unique and unknown destinations to share with his audience. Tom openly talks about his personal mental health and the value he provides to the online community means Tom’s following is continuously growing and he is fostering a tight-knit community of likeminded viewers. Tom has a strong UK following which means he’s already been able to work with household brands including Arctic Iced Coffee, Ann’s Cottage, and Jack Wills.

Millie McCarthy, a renowned makeup and skincare expert, has amassed a loyal following of over 1.1 million. With her expertise and down-to-earth approach, she has become a highly sought-after brand partner, consistently standing out as a prominent figure in the beauty industry. Millie’s authenticity and integrity shine through in every collaboration, and despite her success, she always remains relatable to her audience. Millie’s ability to always infuse her personal touch into brand partnerships sets her apart, creating genuine engaging collaborations reflective of her style. Her commitment to staying true to herself has fostered a loyal and engaged community that resonates with her message of authenticity.

Calum, a beloved vegan cook, has been delighting audiences since 2019 with his fun and simple plant-based recipes. Driven by a clear mission – to inspire more people to embrace vegan cooking that’s both delicious and nutritious, Calum has grown a social media following of over 382K across various platforms. His debut book, The 20-Minute Vegan, became the best-selling vegan cookbook of 2023 within just six months of release, while his second book, Proper Healthy, topped the Amazon charts within hours of its announcement. Accolades such as nominations for Best Food Creator at the BCreator Awards and Fortnum & Mason’s Content Creator of the Year highlight his significant influence on the food industry.

Known for his high-energy GRWM content, Jay promotes self-expression through his fashion, dance and lifestyle content. Keeping a feel-good energy at the core of his content, he has grown a loyal following across TikTok and Instagram of over 2.7 million followers.

UK talent Lauren Candy is a leading fashion, beauty and lifestyle talent with a dedicated following of over 690,000 across Instagram, TikTok, and YouTube. Lauren boasts an impressive 20.09% conversion rate on affiliate platforms, regularly selling out products within hours of promotion. As the founder of The Candy Club, Lauren has created a unique safe space for women to connect, especially those seeking meaningful friendships. Following the success of multiple UK-based events, she expanded globally by partnering with TruTravels for a Candy Club group trip to Croatia. All 30 spots sold out in just 25 minutes, highlighting her ability to build a deeply engaged community.