Jessica May is a home and lifestyle creator who has shot to internet fame by amassing over 1.8 million followers across Instagram, TikTok and YouTube. Jess’ aesthetic cleaning videos sharing her top tips and tricks put her on the map as one of the most followed cleaning creators of 2024. From Jess’ online journey she has featured in renowned publications including The Times and The Guardian, sharing her most exclusive hacks on how to keep your environment pristine. Showing her more personal side, Jess has recently being sharing more of her day-to-day life across her channels, focusing on the details and challenges of recently becoming a single parent of two. This has enabled Jess to grow an engaged community sitting at an average 10% engagement rate. Jess has partnered with some household names including Febreze, Flash and B&M.

Roo is one of the UK’s fastest growing cleaning-focused content creators. With a highly engaged following, Roo captivates her audiences through her aesthetic yet relatable short-form content, snappy editing and most notably, hilarious voice overs. With a combined following of over 1.3 million followers across Instagram, TikTok, Facebook and YouTube, Roo has pioneered a new style of cleaning for her online demographic. This has seen Roo secure partnerships with household name brands including Fairy, Febreze, Dettol, Shark and more. Understanding and engaging with audiences is something that Roo has mastered. Creating hype and anticipation around content including her renowned ‘Clean With Me’ and ‘Reset’ focused videos has meant that followers, brands and agencies can see the creativity, value and consistency behind Roo’s work.

Ellie Mae Grady captivates the attention of over 1.6 million followers across her social media platforms. Initially recognised for her single-girl content, Ellie quickly became known for her relatable and entertaining videos that resonated with audiences worldwide. Ellie now embraces solo travel and shows the boundless opportunities it offers. Through her adventures, she not only showcases breathtaking destinations but also inspires her audience to explore the world independently.

Haircare and beauty expert Bethany Fosbery is a well-known, established creator on TikTok and Instagram. Bethany has grown an incredible relationship with her community with an average 14% engagement rate across all social platforms. Showing her more personal side, Bethany has recently been sharing more of her day-to-day day life across her channels boosting specifically her Instagram audience by 6% month-on-month. Through Bethany’s strong brand relationships and incredible conversion rate, she has worked with a range of hair and beauty brands including Garnier, Dyson and Space NK.

Bex Beauty, a renowned beauty creator and certified Makeup Artist, has gained widespread recognition for her exceptional makeup transformations, intricate tutorials, and engaging “Get Ready with Me” sessions. As a rapidly ascending content creator, she has cultivated a dedicated following on TikTok, Instagram, and YouTube.

Bex’s commitment to producing high-quality videos has fostered an engaged and active community across all her social media platforms, resulting in an impressive total following of nearly 2 million. Leveraging her trend-focused and captivating approach to makeup and tutorials, Bex consistently receives requests for advice and specific tutorials from her followers. This popularity has led to collaborations with some of her favourite brands.

Anna Louisa Home has become a powerhouse content creator, building a vibrant and engaged community dedicated to transforming their homes with clever, practical hacks. Her followers don’t just watch—they actively participate, sharing their own tips and contributing to the supportive, interactive space Anna has created. With a following of over 5 million, Anna has turned her platform into a virtual haven where everyone feels empowered to personalise their space with ease and creativity.

Personality-led creator Megan O’Neil capitalises on her relatable lifestyle and has harnessed an organic community of like-minded individuals, with an average engagement rate of 18%. Balancing a messy, ‘lazy girl’ aesthetic with a put-together attitude and environment, Meg connects with her audience through being the ultimate ‘it girl’. Born from a love for food and fitness, Meg has successfully transitioned to sharing her morning routines and daily life which has allowed for Meg to be the go-to inspo for all things lifestyle and beauty. Meg has shot to internet fame as the most followed lifestyle creators across Instagram, TikTok & YouTube. Recently collaborating with London based salad restaurant Atis, Meg launched the ‘Double Crunch by Meg’ salad bowl exclusively to Deliveroo, which hit record breaking sales in the first week of launch. Continuing to work closely with renowned brands such as Redken, Ninja Kitchen and Space NK to name a few.

UK talent Laila is a powerhouse in skincare and beauty, known for her ability to craft viral content that captivates audiences. With a combined following of over 2.25 million across TikTok and Instagram, she has solidified her place as one of the UK’s leading beauty creators. Named as one of Meta and Notion’s “Creators of Tomorrow 2024” and ranked 5th on Traackr’s Top 25 UK Skincare Creators of 2024, Laila stands out for her creativity and bold approach to content, consistently delivering innovative and trend-setting videos.

UK talent Yasmin is a beauty, lifestyle and fashion content creator that brings a unique blend of creativity, passion,
and authenticity to the digital landscape. With a keen eye for aesthetics and a flair for storytelling, Yasmin
creates engaging, high quality content that resonates with a diverse audience. She has built a supportive
online community that values authenticity, inclusivity, and creativity. Through Yasmin’s strong brand
relationships she has worked with a range of brands including Ana Luisa Jewellery, Lancôme and Marks and
Spencers and YSL.

Rania shares relatable videos, including aesthetic ASMR morning routines before the children wake up, cleaning/home resets and remembering to make time to spend with your family, even when life gets hectic! Brands she’s worked with include Arla, Dove, Playmobil and Tesco. As well as being a busy mum and creator, Rania has been invited to Unilever for an open forum discussion around the growing area of #CleanTok.