Anna Louisa Home has become a powerhouse content creator, building a vibrant and engaged community dedicated to transforming their homes with clever, practical hacks. Her followers don’t just watch—they actively participate, sharing their own tips and contributing to the supportive, interactive space Anna has created. With a following of over 5 million, Anna has turned her platform into a virtual haven where everyone feels empowered to personalise their space with ease and creativity.

Personality-led creator Megan O’Neil capitalises on her relatable lifestyle and has harnessed an organic community of like-minded individuals, with an average engagement rate of 18%. Balancing a messy, ‘lazy girl’ aesthetic with a put-together attitude and environment, Meg connects with her audience through being the ultimate ‘it girl’. Born from a love for food and fitness, Meg has successfully transitioned to sharing her morning routines and daily life which has allowed for Meg to be the go-to inspo for all things lifestyle and beauty. Meg has shot to internet fame as the most followed lifestyle creators across Instagram, TikTok & YouTube. Recently collaborating with London based salad restaurant Atis, Meg launched the ‘Double Crunch by Meg’ salad bowl exclusively to Deliveroo, which hit record breaking sales in the first week of launch. Continuing to work closely with renowned brands such as Redken, Ninja Kitchen and Space NK to name a few.

UK talent Laila is a powerhouse in skincare and beauty, known for her ability to craft viral content that captivates audiences. With a combined following of over 2.25 million across TikTok and Instagram, she has solidified her place as one of the UK’s leading beauty creators. Named as one of Meta and Notion’s “Creators of Tomorrow 2024” and ranked 5th on Traackr’s Top 25 UK Skincare Creators of 2024, Laila stands out for her creativity and bold approach to content, consistently delivering innovative and trend-setting videos.

UK talent Yasmin is a beauty, lifestyle and fashion content creator that brings a unique blend of creativity, passion,
and authenticity to the digital landscape. With a keen eye for aesthetics and a flair for storytelling, Yasmin
creates engaging, high quality content that resonates with a diverse audience. She has built a supportive
online community that values authenticity, inclusivity, and creativity. Through Yasmin’s strong brand
relationships she has worked with a range of brands including Ana Luisa Jewellery, Lancôme and Marks and
Spencers and YSL.

Rania shares relatable videos, including aesthetic ASMR morning routines before the children wake up, cleaning/home resets and remembering to make time to spend with your family, even when life gets hectic! Brands she’s worked with include Arla, Dove, Playmobil and Tesco. As well as being a busy mum and creator, Rania has been invited to Unilever for an open forum discussion around the growing area of #CleanTok.

Thuy Le is a seasoned beauty and lifestyle content creator who has made an incredible impact in the industry. Originating from a background at the MAC counter, she has excelled not only as a proficient MUA but also as a leading voice in the K-Beauty space. Thuy is known for her humour, authenticity and dynamic energy across TikTok, Instagram, and YouTube.

Tom Prout, also known as “Tom and Fordy The Van” on TikTok, is a creator who has built an engaged community sharing social media content on travel and outdoor adventure. Tom began his journey documenting his solo van life and love for travelling around Cornwall and Devon, finding unique and unknown destinations to share with his audience. Tom openly talks about his personal mental health and the value he provides to the online community means Tom’s following is continuously growing and he is fostering a tight-knit community of likeminded viewers. Tom has a strong UK following which means he’s already been able to work with household brands including Arctic Iced Coffee, Ann’s Cottage, and Jack Wills.

Millie McCarthy, a renowned makeup and skincare expert, has amassed a loyal following of over 1.1 million. With her expertise and down-to-earth approach, she has become a highly sought-after brand partner, consistently standing out as a prominent figure in the beauty industry. Millie’s authenticity and integrity shine through in every collaboration, and despite her success, she always remains relatable to her audience. Millie’s ability to always infuse her personal touch into brand partnerships sets her apart, creating genuine engaging collaborations reflective of her style. Her commitment to staying true to herself has fostered a loyal and engaged community that resonates with her message of authenticity.

Calum, a beloved vegan cook, has been delighting audiences since 2019 with his fun and simple plant-based recipes. Driven by a clear mission – to inspire more people to embrace vegan cooking that’s both delicious and nutritious, Calum has grown a social media following of over 382K across various platforms. His debut book, The 20-Minute Vegan, became the best-selling vegan cookbook of 2023 within just six months of release, while his second book, Proper Healthy, topped the Amazon charts within hours of its announcement. Accolades such as nominations for Best Food Creator at the BCreator Awards and Fortnum & Mason’s Content Creator of the Year highlight his significant influence on the food industry.

Known for his high-energy GRWM content, Jay promotes self-expression through his fashion, dance and lifestyle content. Keeping a feel-good energy at the core of his content, he has grown a loyal following across TikTok and Instagram of over 2.7 million followers.