Megan Bolton is a highly successful comedy content creator, with an impressive following of over 3 million across her social media platforms. Known for her entertaining, relatable skits and her infectious personality, Megan has built a dedicated fan base that eagerly anticipates every new piece of content she shares. Megan’s ability to seamlessly blend branded content into her videos has led to several successful brand partnerships. Notable collaborations this year include Jet2’s Love Island campaign, Just Eat’s Champions League promotion, and repeat work with global giant Unilever.

Martha Walsh is a lifestyle creator with a loyal following. Her fun and personality led content gives her audience an insight into her daily London life and shares the very real highs, lows and everything in between. A go-to “It” girl for anyone on a self-improvement journey, Martha is a source of inspiration for her Gen-Z audience and encourages them to become the best version of themselves whilst being realistic and enjoying life.

Alongside her lifestyle content, Martha has a real focus on wellness and fitness and shares her running journey which now includes two marathons under her belt with her engaged community.

Martha works with a number of global brands including H&M, Adidas, Runna, Sky and L’Oréal group brands.

Driven by a desire to educate and empower, Toby is a creator that uses his platform to find humour in and shed light on daily life with no vision. Toby’s engaged community boasts an impressive 11% engagement rate, far surpassing the industry standard. As a skilled footballer for West Brom and the England squad, Toby has a passion for fitness and popularising blind football. His triumph on BBC 1’s The Wheel catapulted his social media presence, amplifying his advocacy. Toby has also showcased his presenting skills during BBC South’s coverage of the Paralympics and has conducted workshops with businesses to increase inclusivity, working with companies such as TikTok, Essence Media, and GSK. A sought-after guest on podcasts like Jack Maate’s Happy Hour and TV shows like Steph’s Packed Lunch, Toby continues to share his compelling narrative.

Leanne excites her audience with captivating skincare tutorials and hauls across all her social platforms, where she holds a combined following of over 2 million and boasts an impressive 9% engagement rate. Her passion for sharing insightful tips on skincare and beauty, along with glimpses into her extensive skincare collection, has cultivated a devoted community that relies on her for product recommendations, treatment advice, and product inspiration. Leanne’s collaborations with major global brands like The Body Shop, Glossier, L’Oréal, and NIVEA prove her influence and expertise in the skincare realm.

Jessica May is a home and lifestyle creator who has shot to internet fame by amassing over 1.8 million followers across Instagram, TikTok and YouTube. Jess’ aesthetic cleaning videos sharing her top tips and tricks put her on the map as one of the most followed cleaning creators of 2024. From Jess’ online journey she has featured in renowned publications including The Times and The Guardian, sharing her most exclusive hacks on how to keep your environment pristine. Showing her more personal side, Jess has recently being sharing more of her day-to-day life across her channels, focusing on the details and challenges of recently becoming a single parent of two. This has enabled Jess to grow an engaged community sitting at an average 10% engagement rate. Jess has partnered with some household names including Febreze, Flash and B&M.

Roo is one of the UK’s fastest growing cleaning-focused content creators. With a highly engaged following, Roo captivates her audiences through her aesthetic yet relatable short-form content, snappy editing and most notably, hilarious voice overs. With a combined following of over 1.3 million followers across Instagram, TikTok, Facebook and YouTube, Roo has pioneered a new style of cleaning for her online demographic. This has seen Roo secure partnerships with household name brands including Fairy, Febreze, Dettol, Shark and more. Understanding and engaging with audiences is something that Roo has mastered. Creating hype and anticipation around content including her renowned ‘Clean With Me’ and ‘Reset’ focused videos has meant that followers, brands and agencies can see the creativity, value and consistency behind Roo’s work.

Ellie Mae Grady captivates the attention of over 1.6 million followers across her social media platforms. Initially recognised for her single-girl content, Ellie quickly became known for her relatable and entertaining videos that resonated with audiences worldwide. Ellie now embraces solo travel and shows the boundless opportunities it offers. Through her adventures, she not only showcases breathtaking destinations but also inspires her audience to explore the world independently.

Caitlin Muirhead is a fast growing beauty, lifestyle and home content creator known for sharing her passion for all things beauty and lifestyle. Her viral content ranges from chatty GRWM’s to incredible daily makeup routines and vlog style content. Caitlin has built an extremely dedicated and loyal following across both TikTok, Instagram and Youtube which has contributed to an impressive 14% engagement rate on her channel. Caitlin has worked with brands including Maybelline, Sephora and Shark.

Haircare and beauty expert Bethany Fosbery is a well-known, established creator on TikTok and Instagram. Bethany has grown an incredible relationship with her community with an average 14% engagement rate across all social platforms. Showing her more personal side, Bethany has recently been sharing more of her day-to-day day life across her channels boosting specifically her Instagram audience by 6% month-on-month. Through Bethany’s strong brand relationships and incredible conversion rate, she has worked with a range of hair and beauty brands including Garnier, Dyson and Space NK.

Bex Beauty, a renowned beauty creator and certified Makeup Artist, has gained widespread recognition for her exceptional makeup transformations, intricate tutorials, and engaging “Get Ready with Me” sessions. As a rapidly ascending content creator, she has cultivated a dedicated following on TikTok, Instagram, and YouTube.

Bex’s commitment to producing high-quality videos has fostered an engaged and active community across all her social media platforms, resulting in an impressive total following of nearly 2 million. Leveraging her trend-focused and captivating approach to makeup and tutorials, Bex consistently receives requests for advice and specific tutorials from her followers. This popularity has led to collaborations with some of her favourite brands.