Johnny K is the Chief Commercial Officer at Versus, the leading platform shaping football’s future and exploring its influence on culture and society. Since joining in 2019, he has been central to the growth of the brand, helping to build a community that bridges sport, music and wider culture, while championing the voices that drive them forward.

Johnny’s career has always sat at the intersection of culture and creativity. He has held roles at The Guardian and Boiler Room, two organisations that have been instrumental in shaping media and youth culture in the UK and beyond. Alongside this, he has worked in music management, guiding the careers of Mercury Prize and MOBO nominated artist Novelist between 2021 and 2023, and now representing rising star Bawo. His work in this space also extends to consultancy, where he continues to advise emerging and established artists on music strategy and creative activations. Johnny’s expertise and influence in music are further recognised through his place on the BRIT Awards voting committee.

A lifelong West Ham supporter, Johnny has combined his professional creativity with his love for football by working with the club on their acclaimed Fans on Film photography series. The project documents the raw emotion, energy and identity of the fanbase, capturing the stories that live in the terraces and travel across the country with the club.
Beyond his professional roles, Johnny has built a powerful personal platform as a storyteller. Across social media, he shares vivid accounts from his childhood, moments of struggle and growth, and the lessons that shaped his outlook on life. His content has gained significant recognition for its honesty and relatability, offering an authentic perspective that resonates across communities. Through these stories, Johnny has created a space that not only entertains but also inspires, showing the value of openness and reflection in connecting people.

At the heart of everything Johnny does is a commitment to representation. He is passionate about elevating diverse voices and providing platforms for new talent, while acting as a role model for young people who want to see how far passion, dedication and authenticity can take them. Whether through football, music, media or storytelling, Johnny continues to create work that connects culture and community, always with an eye on inspiring the next generation.

Comedian, presenter and content creator Em Wallbank has built a strong reputation for her quick wit, smart one liners and relatable storytelling. Initially gaining her following for her impressions, Yorkshire accent based skits and character content, Em has fast become one of the go-to comedy creators in the UK.

With a huge love and knowledge for TV, film, and popular culture, Em is a frequent host at junkets and red carpet events interviewing the stars of the screen with her northern charm and excellent comedic timing.Her relatable and often viral content has led to a number of successful brand partnerships, collaborating with the likes of Disney+, NOW, Liquid IV and ITV to name a few.

A huge sports lover, Em is also the current host of the Chelsea Women’s podcast, We Are Chelsea.Whether it’s her online content, performing or hosting, Em is a standout talent with an undeniable presence.

Gio Russo is the reliable, older brother we all wish we had. After spending time living in Australia during his 20s, Gio appeared on this year’s Love Island to critical acclaim as he stood out for his decency, authenticity and warmth. More recently, Gio has appeared on major broadcast networks including TalkSport and BBC Sport giving his punditry insight on the Lionesses’ progress at the UEFA Women’s Euro 2025 where the England team, with his sister Alessia Russo, went on to win the tournament.

In doing so, Gio showcased his detailed understanding and rich knowledge for the footballing game and we can expect to see more from him in the sport and broadcast world as his career progresses.

In just a few months, Gio has garnered a strong, highly engaged following on Instagram and TikTok where he shares his love for all things health, fitness and sport, particularly his passion for the ever growing Hyrox.

Sam Feher is a NYC-based influencer, podcast host, and entrepreneur who promotes an active and healthy lifestyle with her fitness, healthy eating, and beauty content, often promoting her podcast, “CAPS LOCK Podcast,” where she discusses topics related to health, wellness, and self-improvement. She is known for her high-energy workout routines and athletic outfit try-on hauls, which have helped her build a dedicated online community.

Davis Roe is the go-to creator for beauty, fashion, and lifestyle content. Known for her humorous and authentic personality, Davis engages her community through her signature “fit checks” and “GRWM” videos. Davis blends her unique style with her personality, providing her followers with both entertainment and inspiration.

Much-loved for their wholesome yet hilarious couple content, Jess and Jake have an incredibly loyal and engaged audience who love to see snippets of their day to day at home with their dog Joey, days out, and most amusingly their frequent attempts to take part in viral challenges.

One half of the nation’s most-loved nan and granddaughter duo, Jess originally developed an online following for her heartwarming content with her wonderful nan, Norma who very sadly passed away earlier this year at the age of 91. Norma’s legacy continues to live on through Jess, their social media pages (which Jess has kept open for fans to revisit) and their book – a few weeks after Norma’s passing, Jess and Norma: A Lifetime of Laughter and Our Unbreakable Bond was published and became an instant Sunday Times no.1 bestseller.

Jess and Norma’s audience were keen to see more of Jess’s personal life, so her own page has also become incredibly popular for her fashion, beauty and lifestyle content. With her audience always wanting to know what she’s wearing and where things are from, she is exceptionally popular for her Get Ready With Me style videos and has worked with brands such as Haruharu Wonder and Beauty of Joseon.

Anyone that follows Jess and Jake will know about Jake’s obsession with golf, so he also has a separate page of his own where he shares an insight into his sports, fitness and lifestyle content. Jake is particularly popular of course for his golf content but also his daily routines, workouts and earlier this year he took viewers with him on his London Marathon training journey which he ran in support of Blood Cancer UK.

Sophie Grace Holmes embodies resilience, strength, and a boundless positive mindset, transcending the limitations imposed by her Cystic Fibrosis diagnosis since infancy. Her journey as a fitness and nutrition coach, public speaker, influencer, and entrepreneur exemplifies her indomitable spirit. From conquering Ultra Marathons, paddle board races, and gruelling endurance challenges to preparing for an unprecedented feat of running 36 marathons in 36 days, Sophie continually defies physical boundaries.

Sophie’s captivating story and motivational talks resonate across diverse platforms, from global corporate events to educational institutions, earning recognition in esteemed publications like Hello!, Vogue, and Women’s Health. As an influencer, Sophie utilises her online presence to inspire a wider audience, reflecting her unwavering commitment to empowering others through her remarkable journey

Matty Lee (MBE) is a retired GB diver who achieved significant success in his athletic career, culminating in an Olympic gold medal at the Tokyo Games, alongside teammate Tom Daley, marking a historic victory for Great Britain.

His high-profile media appearances include a successful stint on I’m A Celebrity… Get Me Out of Here! (ITV), A Question of Sport (BBC), and The Chase Celebrity Special (ITV), showcasing his wit, relatability, and versatility as a personality.

With a strong social media presence and a personable character, Matty Lee has collaborated with various brands such as Speedo and Adidas and appeared in media outlets such as Attitude magazine . He has also been featured in interviews discussing his experiences and insights into diving and his personal life.

Sophie Richards is a women’s health practitioner and author of the No. 1 Sunday Times Best Selling book, The Anti-Inflammatory 30-day Reset, who is dedicated to empowering women through education and support.

Sophie is a leading voice in women’s health with over 1 million followers across her social media platforms. Her content centres on anti-inflammatory living, hormone health, gut health and her personal journey with endometriosis, all backed by her expertise. She takes her engaged audience through her daily routines, sharing symptom management tips, anti-inflammatory recipes and trusted product recommendations.

Alongside her content and book, Sophie’s women’s health brand ‘Found’ and her podcast ‘Finally Found’ (which bridges the gap between shared frustration and much-needed clarity through honest conversations with experts), are indicative of the supportive community that Sophie has fostered where women can connect, share experiences, and find inspiration for their health and wellbeing journeys.

Photographer Credit: Clare Winfield.

Ola Awosika is a well-established presence in the beauty and skincare industry, recognised for his glowing complexion, immaculate nails and signature high-heel style. He creates a compelling mix of conversational, comedic and skincare-focused content, demonstrating versatility across a wide range of campaign briefs and brand categories.Based in London, Ola engages effectively with both younger and more mature audiences (he’s 43!). He produces highly relatable and viral content that resonates across demographics. With experience in vox pops, he is a confident and articulate speaker, regularly contributing to panel discussions and using his industry knowledge to drive meaningful conversations and influence future trends.