One of the original British YouTubers, Niomi Smart has been creating content for over a decade, sharing her love of wellbeing, healthy living, and a balanced lifestyle. With a combined audience of over 2.5 million, Niomi has built a loyal community inspired by her journey of intentional living and personal growth.

In recent years, Niomi has explored the world and spent time living in Bali and India, where she deepened her connection to wellness through holistic living and became a qualified yoga instructor. Having settled back in the UK, Niomi is bringing her learnings with her and in 2025 she founded Open Hearts Club – a space for people to reconnect with the wisdom of the heart and discover the beauty of living with openness, connection, and purpose. OHC runs quarterly in-person events and also brings people together through virtual conversations.

Niomi continues to create lifestyle and wellness content for her audience, woring with brands such as Biomel, Castlery, Linjer, Merit and Dermalogica.

Maggie is a trained MUA and an established content creator within the beauty and skincare space. Known for her viral slickback mousse hairstyles and cleansing balm series, Maggie has a combined following of over 820k across TT, IG and YT and is a go-to creator for beauty advice and makeup tips with an engagement rate of over 10%. In 2025, Maggie received lots of attention for her bridal content as she took her audience on her wedding journey before marrying her partner Hiren in the summer. In November they announced that they are currently expecting their first baby, so 2026 is set to be another exciting one for Maggie. Her audience love following along with her life and catching up with her like a friend through her chatty GRWM content, learning beauty tips and recommendations along the way!.

Jess Iszatt is a dynamic radio presenter, best known for hosting BBC Radio 1’s Radio 1’s Dance Party Starters and its flagship BBC Introducing show, where she champions the UK’s emerging music talent. A respected tastemaker in the industry, she is also recognised for her distinctive style, leading to high-profile red carpet and event hosting, including 1800 Tequila at the BRIT Awards 2025, The Mercury Awards and the WSL Hall of Fame. Beyond radio, Jess is an accomplished DJ, bringing energy to festivals, music events, and sporting arenas. Since 2021, she has been the official London Spirit DJ for The Hundred cricket competition, DJ’d at Wembley and Twickenham, and holds a regular DJ slot at Tottenham Hotspur – entertaining thousands of football fans on game day. A festival and Ibiza favourite, Jess has played some of the world’s most iconic stages, including Glastonbury, Reading & Leeds, Boardmasters, Secret Garden Party, and Pikes Ibiza. Passionate about supporting new talent, she is a proud ambassador for Youth Music, helping to nurture and inspire the next generation of artists.

Amrezy, born in Montenegro and raised in the vibrant energy of New York City, is a trailblazer in the content creator space, setting trends and breaking barriers since launching her Instagram journey in 2011. With a keen eye for beauty, fashion, and
lifestyle, she has not only inspired millions worldwide but also defined what it means to influence a generation.

Over the years, Amrezy has worked with some of the biggest names in the industry, collaborating on iconic product lines with Anastasia Beverly Hills, PrettyLittleThing, and Bellami Hair. Her collaborations with Anastasia Beverly Hills, including their groundbreaking palettes and highlighter, became instant bestsellers, selling out in Sephora and major retailers globally. Each product collaboration under her name has been a resounding success, reflecting her impeccable taste and deep understanding of her audience.

As a pioneer in the influencer industry, Amrezy has paved the way for countless creators while continually evolving her brand. Her bold, unapologetic style and authenticity have cemented her as an enduring force in the beauty and fashion world, leaving an indelible mark on the industry and her audience alike.

After nearly five years in Banking and Finance, Tanvi transitioned into a founder, content creator, and presenter, becoming one of the most recognisable South Asian women in the UK. Alongside her 100,000+ follower, she is also the founder of South Asian Social, a thriving community that celebrates and amplifies female South Asian voices.

Tanvi’s platforms inspire and empower her audience to embrace their healthiest and wealthiest selves while navigating life in London as a mid-20s woman of colour. Her content spans lifestyle topics such as fashion, travel, and home, as well as career advice, financial literacy, and health & wellbeing insights.

Her work has garnered significant recognition, including appearances on BBC radio in the UK and Canada, features in BBC Panorama, Business Insider, and The Independent, and even a spotlight on the iconic Piccadilly Circus Billboard in London. A passionate sports enthusiast, Tanvi is a regular on Arsenal Fan TV and has also guest-starred on BBC and Sky Sports.

Aaliyah is a beauty, fashion and lifestyle content creator, loved for her makeup looks, skincare routines and modest fashion inspiration. As a mum of one with her second baby due later this year, Aaliyah also shares relatable lifestyle content and insights into her life. Across her platforms, Aaliyah has grown a substantial and engaged following of almost 850k. She has partnered with brands such as Next, ASOS, No7, and in 2023 she released her own limited edition eyelash for Eyelure alongside Snatched By Will and Indiyah Polack.

Lily Benson gained national attention as a housemate on the 2024 series of Big Brother UK. Known for her lively and outspoken personality, Lily quickly became a prominent figure in the Big Brother house. Her constant chatter and high energy levels endeared viewers throughout the series. Since her appearance on Big Brother, Lily has garnered a substantial following on socials, with over 150,000 followers on Instagram and TikTok.

Taylor Timinskas is a fashion content creator known for her bold styling and ability to create standout looks for any occasion. With a growing presence on Instagram, TikTok, and YouTube, Taylor’s GRWMs and creative fashion styling inspire her trend-conscious audience. She has collaborated with brands like Valentino, Gap, and YouTube, and her relatable, authentic style continues to captivate followers. Expanding into beauty and runway analysis, Taylor is becoming a standout voice in the digital fashion space with a focus on individuality and creativity.

US talent Kailey and Trav are a charismatic couple whose online presence blends humor, parenting, lifestyle, and relationship insights. With relatable, light-hearted content they share glimpses into their everyday life, engaging audiences with their genuine personalities and playful dynamic. Known for their chemistry and authentic approach, Kailey and Trav have become favorites among followers looking for feel-good content and relationship inspiration, consistently growing their fanbase with every post.